I’m sure we have all been tempted from time to time to venture into pay per click marketing, and by that same token I’m also confident that 90% of those who have tried it have failed dismally and lost a money. Why is it so hard to make money with adwords? surely as long as you have good keywords and you write good ad copy you should at least break even, not so in fact when I first tried ppc I set aside a certain amount of cash as a budget and carefully crafted my campaign then sat back and [...] Read more »
PPC Management Software – Do We Need It?
Why Should You Automate Your Campaign Building Pay Per click search engine marketing used to be a very simple concept, you found a relevant keyword that had a high search count, built a decent ad around it and bid on the keyword, that was it; some you won some you didn’t. It seems like an eternity since that was possible but now Google has moved the goal posts so many times that it is far more difficult to build a successful PPC campaign. You need to have relevence from start to finish Quality Landing Page is a must The number [...] Read more »