Local SEO has become a hot new trend in the search engine industry because of the response it can get you. This article talks about local SEO that will help you out.
The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. A crucial part of search engine optimization is thinking like the customer. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for.
Let’s say that you have a store that exclusively sells golf accessories. People who search for the word “golf” are probably not going to be your customers, as this is a very general term. Other searchers may be looking for “golf instruction,” which isn’t related to what your store sells. Those who enter, “golf accessories,” however, are likely to be looking for what you have, so this is a good keyword to target. Business owners, who are looking out to drive local traffic, forget to go for these less popular keyword phrases that can bring in real sales. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic. The more you can think like a prospect, the better you can plan your SEO campaigns. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords.
Each location of your business should have its own landing page. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. Just don’t have multiple local listings connected to one landing or home page, as this would dilute the effectiveness of each listing. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. Taking care of simple elements like this can really give you better results.
You need to make your anchor texts diverse. Long tail keywords can do quite a bit to help you with your Local SEO efforts–every SEO marketer understands just how valuable long tail keywords can be with search engine marketing. This will allow you to both fiddle around with your anchor text in your links and add to the variety of anchor texts available to you while also expanding your reach exponentially. For example let’s say you sell chocolate in New York: don’t just concentrate on “New York Chocolate Store”. Other options you can try include “Chocolate Stores in Manhattan, New York” and “Chocolate Store in New York.” Whatever you do, don’t forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings. Local SEO can do more for your business than any other kind of promotions.
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